Our humble beginnings.
My passion for finding an affordable, alternative approach to sustainable health came at the cost of severe chronic pain—which has been an issue for most of my life. In 2002, after several misdiagnoses, with desperation to find relief I began researching cannabidiol (CBD) and its potential health benefits for people and also for our beloved pets. At that time, there was hardly a market for CBD and it certainly was not a trending product. In my research I began to empathize with others who had to deal with the same level of discomfort and misdiagnoses.
I had an eye-opening experience while working with my mother's dog rescue groups, like many humans, dogs also needed relief from skin conditions, bone issues, joint problems, infections, cancer and emotional distress....CBD was helping!! I had to pursue this affordable, alternative approach to sustainable health once and for all, so I decided to move to Colorado and begin crafting my own line of CBD products. My CBD venture was purely driven by my love for others and my interest in health....this was simply an opportunity for me to take my health into my own hands, and ultimately help others on a journey toward healing.
I met a good friend who was also a pioneer in the CBD world, he was involved in breeding one of the best CBD-rich hemp strains available. We both shared a similar vision; to make CBD more widely accessible, manufacture it in the best way possible, and to help as many people and animals as we could. Using organic practices, CBD-rich hemp and safe extraction methods, we successfully crafted the best CBD oil products available. It was now time to make excellent quality CBD oil accessible to all people and animals!
The actual launch of Fully Activated was driven and inspired by my late dog Buca, the namesake of our dog treat line and my greatest inspiration. Buca's daily regimen of CBD kept her at ease and pain free, that feeling of comfort is ultimately why I decided to make CBD widely accessible to all people and their animals. I upped our production, printed labels, and started spreading the word - Fully Activated was born!
Today, Fully Activated operates with the same “farm-to-lab” small-batch approach as we did when we first began. All of our products are crafted with Colorado-grown CBD, and our focus remains on educating and making quality CBD products accessible to every human and animal. Buca knows just how many people and animals she's helped, she is keeping an eye on me and barking proudly! We truly appreciate all of you and your pets as well.
For the benefit of all beings.
—Nick Russo | Founder & CEO